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If I were to ask you right now, what the most powerful network marketing tool is, what would you say. Most people would probably say something like social site marketing, or PPC marketing, or maybe classified ad marketing, and they forget about the simplest most powerful network marketing tool that I know of: article marketing. I know it seems simple, and not effective, but that is just a common misconception that I am about to break right now.

How important is generating your own leads? Well honestly if there is something that is more important than using this network marketing tool to generate your own leads please let me know because I simply am not aware of it. Think about it. If you are great at every single aspect of network marketing, you can sell better than anybody else you know, you have great phone skills, your autoresponder is hooked up with some fantastic selling emails, you have the greatest product in the world, but you cannot generate your own leads, none of those things will matter. It does not matter how great you can sell with nobody to sell to, it does not matter how great your phoning is with no prospects to talk to, it does not matter how great your emails are, if they aren’t being sent to anybody, it doesn’t matter how just plain awesome your product is, if nobody knows about.

But I mean if you can’t do any of them besides generates hundreds of leads a day using content marketing, everything else will naturally fall into place. If you took time out of each and every day to call these people, it would not be long until you could talk a person into anything that you wanted. Soon you could practically sell a ketchup popsicle to a lady in white gloves, even though at this point in time you could have trouble selling a free car. If you wrote articles every single day, soon you would be shooting out professional sales letters that truly move people.

I don’t think I need to go on with the talking-up of article marketing. I’m sure that by now you get the point. Lead generating IS important, therefore article marketing IS important.

This is what I see more often than anything: A person will start off great with their article marketing. They will start off strong and submit an article to two different places every day for a whole week straight. They are flat out pumped about their new marketing technique, but on that 7th day, when they check their stats, they still don’t have anybody coming to any of their sites, and they just don’t get what they did wrong.

Even though, to me it is pretty obvious. Nothing good can come from small action. There is no saying that says small action equals big reward. That person would have a better chance of winning the lottery than they would have of being a top tier network marketer. Nothing happens over night. You have to be willing to put in the time and effort, if you are going to want to use this network marketing tool.

However, their are some ways that you can speed it up a little bit. You can use an article submission software, you can use video marketing as well, and you can use software marketing, which would make this whole thing article marketing on steroids.

First things first. You need to set yourself up a blog. You need to have a place to send those people reading all of your articles, and you cannot just send them straight to a lead capture page. This usually offends people, and they will just get up and leave.

Once people are at your blog, then it is time to get their name and email address, but not before then. It is just common network marketing etiquette, and the only proper way to use this network marketing tool.

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